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Forma26 visual identity

visual identity project
project: Studio Papaya
images: Studio Papaya
year: 2021

The brand carries in its origins the idea of uniting two central aspects of the company, transforming and giving life linked to the material in focus, metal. Based on Platonic theory, the word “form” suggests something beyond its more concrete meaning, linked to the physical world, diverting the imagination to more complex ideas. The numerical complement 26 refers to the atomic number of iron, the material that represents the core of the company's work. Thus, through the poetics of meanings, the brand takes on a pure aspect, extracting the true essence of designing in metal.

As the essence of the brand, the logo visually expresses the characteristics that permeate the company's work. To construct the graphic elements that compose it, we used the golden ratio, considered the ideal proportion. Known for providing maximum range of creative performance, it makes visual elements aesthetically pleasing to look at. Through clean aesthetics, the letters that make up the word “forma” are created, complemented by the number 26.

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