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Breci Construtora visual identity

visual identity project
project: Studio Papaya
images: Studio Papaya
year: 2021

Breci Construtora has been operating in the construction market since 1995. Founded as a family company, the values that reside in the essence of Breci are based on commitment, honesty and lasting relationships. Just like a family, the company values dedication, transparency and the commitment made from the beginning to the end of each project. To express the company's unity and values in a graphic way, attracting new customers and the general public, Breci's new visual identity seeks to be clear and refined, reflecting the company's culture.

The redesign of the logo started with a graphic abstraction of the name BRECI, using the straight lines that have always been part of the company's visual identity. Without referring to the act of building in a figurative way, the construction of the logo, through modulation, makes us think about the technical rigor and precision of the blocks in a work. The versions here presented are direct, simple, but also flexible to the brand's diverse usage demands.

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