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ARVO 7 Festival

scenography project
production: ARVO team
project: Studio Papaya
collaborators: Mirella Schena
images: Studio Papaya
year: 2022

ARVO is a Brazilian music festival that was created to transform the behavior and consumption of music and culture in Florianópolis. As a follow-up to the last scenography project, we were called again to develop the scenography for the seventh edition of the ARVO Festival, which took place in July 2022.

The project occupied the same land as the previous edition, an open lot, located in Campeche, in Florianópolis. Based on the experience gained in the previous edition, this time we worked on optimizing the general implementation of the event, proposing a more dynamic space, with multiple circulations, creating almost a spiral shape, as if providing a path for all the energy present to flow. By expanding the total occupation area, we value the most attractive areas of the land. This made it possible to give visibility to the stage from practically every corner of the event. Each activation was personalized to meet the brands' wishes, with its own language and activities focused on the use of the products.

The event lasted more than 12 hours, with a lot of intensity, good music, beautiful weather and wonderful people. It is very enjoyable to plan an ephemeral space with so much potential, focused solely and exclusively on the interaction of people, culture and art.

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